This Rugged Beauty

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This is a shared story. And a unique opportunity.


New Zealanders don't talk themselves up, which is part of what makes them great. Yet this can mean they undersell themselves when it counts, losing competitive advantage. We have turned that around.


Created in consultation with a range of sector leaders and stakeholders, This Rugged Beauty helps Kiwis reflect on exactly what makes this place remarkable. 


Join us as at this special event celebrating our Great New Zealand Story and the launch of This Rugged Beauty on the global market. 


Presented by Binge Culture, multi-award winners of the NZ Fringe Festival, including 'Best in Fringe' 2013


Image credit: Craig Potton

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