The Sponsorship Process
FACILITATED BY CRAIG IRESON (IRESONCO) & LYNDEE JANE RUTHERFORD
In this interactive workshop, Craig and LJ will break down the process of creating a sponsorship strategy for a hypothetical theatre company. The process will describe the company’s case for investment, audiences, sponsorship assets and benefits, and sponsorship targets. It’s ‘sponsorship improv’ where you help LJ and Craig create a bespoke sponsorship strategy for this hypothetical hybrid company, and they pull back the curtain on the process as they go.
*This is a livestream of the Zoom call. Please join the zoom via the booking page to interact in the workshop.